Sony Corporation Closing Retail Stores
Sony Corporation declared that it is closing 20 of its 31 retail stores located throughout the states. Remaining 11 stores are located near major markets.This news is not much shock, as the company press release states, this proceed is designed to place Sony in more competitive position.The Sony of today is in alteration, Its dropping unprofitable divisions left and right in an try to right the capsizing the ship and sold of its PC business last month. The company has layoff over 12000 positions over the last couple of years.
These store closings will additionally layoff over 5000 jobs. Sony is certainly looking for to decrease its liabilities and size. Even though retail stores are there for over decade, the stores never took off regardless of rebranding in 2011. They used to be called Sony style stores and were covered in sony products. They were lifestyle stores depict
to showcase product rather than sale.
But while Sony’s retail tactics was influx in 2010 & 2011, Apple stores were taking off Sony later duplicated Apple stores and dropped the word style from the name, but didn’t work at all.
Retail market is hard, Ask Circuit City, Gateway and small town computer shops. To be sucessful and maintain, requires balanced parts advantage and accomplishment. Sony corporation clearly doesn’t have either.
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